My story

My story is the path from an ordinary seamstress to a content creator. One day, while sewing clothes for a Ukrainian brand at the factory in my native Cherkasy, I realized one thing. I don’t want to spend my whole life at the sewing machine and see monotonous work in front of my eyes. That’s why I went to Kharkiv National University to the specialty of journalism to connect my life with creativity. After all, when I was a teenager, I dreamed of working on television and radio to turn ideas into lively stories. And my dream has partially come true. During my study, I did an internship at a Cherkasy TV channel as a news journalist. After completing it, I was not hired because there were no free vacancies at the time. Instead, I was invited to an IT company as a copywriter. Since then, my professional life has been focused on creating various types of content.

As for me, copywriting is an important marketing tool. After all, a well-written text with the right words makes a brand more lively, builds trust, and is a bridge that leads to increased conversions. Having many years of experience in content creation and the perseverance I gained while working at the factory and on television, I am very good at this tool. 

For me, writing texts is a creative and exciting process. In it, I generate interesting ideas, research information from various sources, and combine the right words and phrases into one lively and structured text, as if I put together a whole picture from puzzle pieces. I like to turn ideas into compelling stories. Stories in which the reader closes their eyes and feels the lightness of a dress made of weightless silk, immerse into the atmosphere of an authentic old town, or enjoy the tenderness of tiramisu. My content is unique, focuses on details, is in tune with your brand's voice, and conveys the product’s value to readers, which ultimately leads to increased conversions. 

Also, I am ready to work with other content formats, such as writing scripts for video and audio content, as well as images and video editing. I have experience working as an SMM specialist in a travel startup, where I revived the product and increased coverage through apt posts and stories on Instagram and Facebook. My other interests include traveling, reading books, self-development, yoga, and handmade.