Photography
Skylum is a global imaging technology company based in Kyiv. It is proud of its AI-powered photo editing program, Luminar Neo. To enhance product awareness in the market and increase organic traffic, I've created unique, SEO-optimized, and informational texts for the company’s blog and external sites.
SEO article for the blog
The iconic Joshua trees in southeastern California attract photographers from all over the world with their bizarre shapes. In this article, I share life hacks on effectively capturing these plants' uniqueness.
SEO article for blog
The modeling world attracts people with its wealth, as well as the opportunity to become popular and travel around the world. The useful tips in this text will help beginner models turn their dream of a catwalk life into reality.
SEO article for the blog
Leading lines in photography have the power to draw the viewer's attention to the image. In this text, I describe the main types of such technique and share some useful tips on how to use them the best.
SEO article for the blog
In this text, I've included the top 20 photo trends in 2023 that will help readers keep up with the times and impress everyone with amazing photos.
SEO article for the blog
The aquarium with colorful fish, corals, and other underwater beauty is a source of inspiration for photographers. However, capturing pictures in low light and amidst the rapid movement of underwater inhabitants can be quite challenging. The tips and techniques in this article will help photographers create masterpieces even under such conditions.
SEO article for the blog
In this article, I describe some life hacks that can help beginner video makers explore the world of creativity and create visually appealing content for personal blogs or commercial projects.
Outreach text
Outreach texts are another way to increase company awareness. In one of them, I describe Lightroom presets in an exciting and structured way using a link that leads to the company's website.
Fashion
Bonlook.ua is an online store that offers branded clothing, shoes, and accessories. As part of my role, I created texts for the blog, email newsletters, category pages, and partially for social media with the main goal of increasing organic traffic. I successfully achieved this objective as evidenced by a 1000 increase in clicks in one year of my work in this company.
Text for the main page
The main page of the online store is like a showcase. Concise, informative, and useful SEO-optimized content acts as a bridge between the reader and the products, providing useful information.
Landing page
This text is about gift certificates, which serve as unique gifts. In it, I've outlined key information about this trend, providing readers with answers to all the necessary questions and guiding them toward taking action.
Texts for e-mail mailing
We also implemented email marketing to enhance sales effectively in the project. My responsibility was to create informational, trigger-based, and promotional emails that inspire and encourage action.
Category description
The category description provides information about the Italian outwear brand, the range of models it offers, and the typical characteristics of its products. The structured presentation of the material and the inclusion of SEO components make it easier for users to navigate the online store and also positively impact page ranking in search engines, thereby increasing organic traffic to the site.
Post for Instagram
Collaborating with the SMM manager, I created several Instagram posts. In one of them, I described highlights of Marella's spring-summer collection attractively.
Travel
The travel project Escapewithpro focuses on unique authors' journeys to amazing corners of the world. As a part of the creative team at this startup, I've created content for landing pages, a blog, and social media platforms. It provides valuable information and is designed to appeal to avid travelers.
Posts for Instagram
These two posts came out during the COVID-19 pandemic in 2019 at the moment when the world was slowly returning to live travel. The coverage increased significantly, and social media came to life thanks to pertinent topics and lively writing because, at the same time, people missed real journeys.
Landing page
Each landing page is like a comprehensive guide, providing essential information and valuable tips about a specific country for travelers who want to know all the nuances before they pack their backpacks.
Digital world
Reviews that include product characteristics, as well as their pros and cons, serve as valuable tools to help readers gain a better understanding of the goods and contribute to successful sales. This is precisely what I accomplished by providing a detailed description of the GOOVIS Pro-2021 (P2) Personal Mobile Cinema, a popular product in the digital world.